Privacy Policy


1. Introduction

J2 Health, Inc. ("J2," "we," "us," or "our") is a health technology company that helps health insurance plans, health systems, regulators, employers, brokers, and consultants build, monitor, and manage provider networks. Our cloud-based platform allows users to evaluate and improve their provider networks through proprietary analytics, reports, and workflow automations.

We understand that you care about your personal privacy, and we take that seriously. This Privacy Statement describes J2's policies and practices regarding the collection, use, disclosure, and protection of personal data, and sets forth your rights with respect to that data. We recognize that information privacy is an ongoing responsibility, and we will update this Privacy Statement from time to time as we adopt new data practices or as the law evolves.

2. Scope of this Statement

This Privacy Statement applies to:

  • Visitors to j2health.com and any related J2 marketing properties (the "Site");
  • Prospective customers, partners, and contacts who interact with our sales, marketing, support, and recruiting functions;
  • Authorized users of the Services acting in their professional capacity (e.g., health-plan network analysts, compliance staff, administrators); and
  • Healthcare providers and provider-office staff who are contacted by J2 (including via our AI Calling Assistant) for provider-data verification.

This Privacy Statement does not govern:

  • Customer Data (including any Protected Health Information) processed by J2 within the Services on behalf of a customer. Such data is processed under the customer's Master License and Services Agreement (MSA), the applicable Order Form / Services Schedule, and, where applicable, a Business Associate Agreement (BAA) under HIPAA. The customer is the controller (or covered entity); J2 acts as a processor (or business associate). For privacy questions about Customer Data, contact your organization's privacy officer.
  • Third-party websites, regulator portals, or partner products that link to or from the Site or the Services.

3. Privacy Officer and How to Contact Us

J2 is headquartered in New York, New York, in the United States. J2 has designated an internal privacy officer to receive questions and complaints regarding J2's personal-data practices and to facilitate the exercise of privacy rights.

Privacy Officer

Nick Bernold

J2 Health, Inc.

244 Fifth Avenue, Suite A241

New York, NY 10001

Email: privacy@j2health.com

Phone: (929) 464-7976

For security incidents or vulnerability reports, please contact security@j2health.com.

4. How We Collect and Use Your Information

The categories of personal data we collect, and how we use them, depend on how you interact with J2.

4.1 Information you provide to us

When you request a demo, attend a webinar, or otherwise communicate with us, we may collect information such as:

  • Name
  • Job title and role
  • Employer name and industry
  • Work address
  • Work email address
  • Work phone number
  • Information you choose to share in writing or by phone
  • For job applicants: resume, work history, references, and related recruiting information

We use this information to:

  • Respond to your inquiries and provide requested information about J2 and the Services;
  • Schedule and conduct demos, pilots, and customer-success activities;
  • Negotiate and administer contracts (MSAs, Order Forms, BAAs, NDAs);
  • Provide customer support and account management;
  • Send relevant marketing communications about J2 products, events, and updates (where permitted, and subject to your right to opt out at any time); and
  • Evaluate candidates for employment.
4.2 Information we collect automatically

Like most websites, the Site automatically collects certain information when you visit, including:

  • Internet protocol (IP) address and approximate region or general location
  • Browser type and version
  • Operating system and device characteristics
  • Referring URL and pages viewed within the Site
  • Date, time, and duration of visit
  • Marketing-attribution events (e.g., which campaign or referral led to your visit)

We use this information to operate and secure the Site, diagnose technical issues, analyze trends and visitor preferences, measure marketing effectiveness, and improve the content and design of the Site.

4.3 Information from third parties

From time to time, J2 receives personal data about individuals from third parties — for example, sales-intelligence platforms, professional networks (such as LinkedIn), industry-event organizers, partners, and publicly available sources. Information we receive from third parties typically includes additional context about your role, employer, or industry. We use it to enrich our customer-relationship-management (CRM) records and to send relevant business communications.

4.4 Information we collect about healthcare providers

To build and maintain the J2 Provider Universe — our proprietary dataset of U.S. healthcare providers used to power adequacy scoring and gap-fill recommendations — J2 aggregates information from public and licensed sources.

Provider Universe data consists of professional, business-context information about healthcare providers (NPI, name, practice address, phone number, specialty, taxonomy, group affiliation, and similar). It does not include patient or member information.

5. Use of the J2 Health Website

J2 has a legitimate interest in understanding how prospects, customers, partners, and other professional visitors use the Site. This helps us deliver relevant content, measure engagement, support our customer-success and sales teams, and continuously improve the Site.

The Site is intended for business users — primarily individuals acting on behalf of health plans, health systems, regulators, employers, brokers, consultants, providers, and similar organizations. The Site is not directed to consumers, patients, or children under 18, and we do not knowingly collect personal information from such individuals through the Site.

The Site is not an authorized channel for submitting Protected Health Information (PHI), member-level data, or other regulated personal data. Such data should only be transmitted through contracted ingestion paths (e.g., the Services UI or J2-provisioned secure file transfer) and only under an executed BAA where applicable.

6. Cookies and Tracking Technologies

The Site uses cookies, pixels, tags, and similar tracking technologies operated by J2 and by analytics, marketing-automation, and advertising vendors (for example, web-analytics, CRM, and product-analytics tools). These technologies help us understand how visitors arrive at and use the Site, remember preferences, measure marketing effectiveness, and improve the user experience.

Where required by applicable law, we will request your consent before setting non-essential cookies. You can accept, reject, or manage cookies through any banner we present and through your browser settings. Disabling cookies may affect the functionality of the Site.

7. Use of the J2 Services (Customer Data and PHI)

J2 hosts the Services on Google Cloud Platform (GCP) infrastructure located in the United States. Within the Services, our customers (typically health plans and health systems) upload provider-network data, member geographies, and other inputs needed to compute network adequacy and related analytics.

In most engagements, J2 does not require Protected Health Information (PHI) or member-level identifiers to deliver the Services — adequacy analysis is performed against provider rosters and de-identified or aggregated member-geography inputs. Where a customer chooses to send PHI, J2 will only receive and process that PHI under an executed Business Associate Agreement (BAA), and J2 will use and disclose PHI only as permitted by HIPAA and the BAA.

If you are an end user of the Services and have questions about how your organization's data is processed, please contact your organization's privacy officer in the first instance.

8. AI Calling Assistant ("Bert") and Provider Outreach

J2's AI Calling Assistant places automated outbound telephone calls to provider offices to verify professional information such as appointment availability, accepted insurance, address, and similar practice details, on behalf of J2 customers and J2's own data-quality operations. These calls are conducted in a professional, business-to-business context.

When we make these calls:

  • We collect only the practice-level, business information needed for the verification purpose, and we do not solicit patient information;
  • Calls may be recorded and transcribed for quality, compliance, and product-improvement purposes, in accordance with applicable federal and state call-recording laws (we honor single-party and two-party consent jurisdictions accordingly);
  • We comply with the Telephone Consumer Protection Act (TCPA), state telemarketing laws, and applicable do-not-call requirements; and
  • Provider-office staff may decline to participate, request that we not call again, or contact us at privacy@j2health.com with questions.

9. When and How We Share Information with Third Parties

We do not sell personal information. We share personal data only as described below:

  • Service providers and sub-processors. We engage trusted third parties to host, operate, secure, and support the Site and the Services — including cloud infrastructure (Google Cloud Platform), CRM, marketing automation, analytics, payment, contracting, support, and communications providers. These vendors are bound by written agreements that limit their use of personal data to providing services to J2. If you have any questions of who has access to your information, please contact privacy@j2health.com.
  • Customers. Where J2 acts as a processor or business associate, we share processed outputs (e.g., adequacy scores, gap-fill recommendations, verification results) with the customer that engaged us.
  • Licensed data partners. We exchange business and provider-level data with licensed data partners strictly within the scope of executed agreements.
  • Legal and safety reasons. We may disclose personal data where we believe in good faith it is necessary to: (i) comply with applicable law, regulation, subpoena, court order, or other valid legal process; (ii) enforce our agreements (including investigating potential violations); (iii) detect, prevent, or address fraud, security, or technical issues; or (iv) protect the rights, property, or safety of J2, our customers, our personnel, or others.
  • Corporate transactions. If J2 is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its assets, personal data may be transferred to the relevant counterparty, subject to customary confidentiality protections and continued application of this Privacy Statement (or a successor statement that is at least as protective).
  • With your direction or consent. We will share personal data with other third parties when you ask us to or otherwise consent to the sharing.

We may also share aggregated or de-identified information that cannot reasonably be used to identify any individual for product, marketing, research, and reporting purposes.

The Site may include integrations with or links to third-party services (e.g., LinkedIn, X/Twitter, video-hosting platforms). If you choose to interact with those services, the relevant third party's privacy policy will apply.

10. Your Privacy Rights

Depending on where you live, you may have the following rights with respect to personal data J2 holds about you:

  • Right to be informed about how your personal data is processed (this Privacy Statement is part of how we satisfy that right).
  • Right of access to the personal data we hold about you.
  • Right to rectification of inaccurate or incomplete personal data.
  • Right to erasure ("right to be forgotten"), subject to applicable exceptions.
  • Right to restrict processing in certain circumstances.
  • Right to data portability for personal data you have provided to us, where technically feasible.
  • Right to object to processing based on legitimate interests, including direct marketing.
  • Rights related to automated decision-making, including profiling that produces legal or similarly significant effects. J2 does not use the Site to make such decisions about individuals; AI-assisted analytics within the Services are configured to support, not replace, human decision-making by the customer.

To exercise any of these rights, contact us at privacy@j2health.com. We may need to verify your identity (and, for requests submitted by an authorized agent, the agent's authority) before responding. Reasonable access will be provided at no cost. If we cannot fulfill a request within a reasonable time frame, we will let you know when to expect a response. If we deny a request, we will explain why.

If you are an end user of the Services and your request relates to your employer's data, we will refer the request to your employer (the controller / covered entity) and assist them in responding.

Marketing opt-out. You can unsubscribe from J2 marketing emails at any time using the "unsubscribe" link in the email or by emailing privacy@j2health.com. We will continue to send transactional and service-related communications (e.g., security notices, contract notices) as needed.

11. HIPAA Notice for Protected Health Information

When J2 acts as a Business Associate under HIPAA on behalf of a covered-entity customer, our use and disclosure of PHI is governed by the Business Associate Agreement (BAA) with that customer and by the HIPAA Privacy and Security Rules. In that role:

  • We use and disclose PHI only as permitted by the BAA, including to perform the Services and as required by law.
  • We implement administrative, physical, and technical safeguards designed to protect PHI, consistent with 45 C.F.R. Part 164, Subparts C and E.
  • We will notify the customer of any breach of unsecured PHI without unreasonable delay and consistent with the BAA.
  • Individuals who wish to exercise HIPAA rights (access, amendment, accounting of disclosures, etc.) must direct those requests to the covered entity (i.e., the health plan or health system that provided the data). J2 will support the covered entity in responding.

12. U.S. State Privacy Rights (CCPA/CPRA, VCDPA, and Others)

Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, and other U.S. states with comprehensive privacy laws may have additional rights regarding personal information J2 collects about them in their personal capacity (for example, as a Site visitor or job applicant). These rights generally include the right to know, access, correct, and delete personal information, and to opt out of the "sale" or "sharing" of personal information and certain targeted advertising and profiling.

J2 does not sell personal information for monetary consideration, and we do not knowingly engage in "sharing" personal information for cross-context behavioral advertising in a manner that triggers an opt-out right under the California Privacy Rights Act (CPRA), beyond what is disclosed in our Cookies section.

Much of the data we process about individuals in a workforce or business-to-business context is exempt or partially exempt under these laws. Information we process as a service provider, processor, or business associate on behalf of a customer is governed by our contract with that customer.

To exercise a state-law right, email privacy@j2health.com. We will not discriminate against you for exercising any privacy right.

13. Security of Your Information

J2 maintains an information-security program designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. Key controls include:

Encryption, access controls, secure cloud infrastructure, monitoring and logging, personnel following privacy protocols and confidentiality obligations,  Sub-processors  reviewed for security and privacy postures.

No system can be guaranteed to be 100% secure. If you have reason to believe your interaction with J2 is no longer secure, please contact security@j2health.com immediately.

14. Data Storage and Retention

Personal data is stored on J2's systems and on the systems of cloud and SaaS sub-processors located in the United States.

  • Customer Data and PHI are retained for the duration of the customer's engagement and for the period specified in the applicable MSA/BAA, after which the data is deleted or returned in accordance with the contract.
  • Prospect and CRM data are retained for as long as there is a legitimate business purpose (typically the prospect lifecycle plus a reasonable period for re-engagement), after which the data is purged or anonymized.
  • Site analytics data is retained for the period configured in our analytics tools (typically up to 24–26 months), after which it is aggregated or deleted.
  • Recruiting data is retained for the period required to evaluate candidates and to comply with applicable employment-law record-keeping obligations.
  • Provider Universe records about healthcare providers (professional, business-context information) are retained on an ongoing basis to keep the dataset current.

For specific questions about retention or to request deletion, contact privacy@j2health.com.

15. Children's Data

The Site and the Services are intended for business users and are not directed to children. We do not knowingly solicit or collect personal information from children under 18 (or the equivalent age of digital consent in your jurisdiction). If you believe a child has provided personal information to us, please contact privacy@j2health.com and we will take appropriate steps to delete it.

16. Changes to this Privacy Statement

We may update this Privacy Statement from time to time. When we do, we will revise the "Last updated" date above and, where required by law or where the changes are material, provide additional notice (for example, by email or a prominent notice on the Site). Continued use of the Site or the Services after the changes take effect constitutes acceptance of the updated Privacy Statement. We will review this Privacy Statement at least annually.

17. Questions, Concerns, or Complaints

If you have questions, concerns, or complaints about this Privacy Statement or J2's privacy practices, or if you would like to exercise any of your privacy rights, please contact us:

J2 Health, Inc.

Attn: Privacy Officer

244 Fifth Avenue, Suite A241

New York, NY 10001

Phone: (929) 464-7976

Privacy / HIPAA inquiries: privacy@j2health.com

Security: security@j2health.com

General: contact@j2health.com

Billing: billing@j2health.com

We will acknowledge your inquiry promptly and work to resolve it in a reasonable timeframe.